Otto’s Ottawa signs on as Ottawa 10K presenting sponsor

January 17, 2022 – Run Ottawa is pleased to announce its newest major sponsor, Otto’s Ottawa, who will become the presenting sponsor of the Ottawa 10K at Tamarack Ottawa Race Weekend. The partnership also makes Otto’s the title sponsor of the popular Canada Day Road Races, and a partner in the Run to Empower, which typically takes place in the fall. 

“Otto’s Ottawa is honoured to join forces with Run Ottawa in celebrating empowerment, and encouraging people across the Ottawa-Gatineau region who are training to become the very best they can be,” says Sonia Koller, Dealer Principal at Otto’s Ottawa. “As a family-owned business, we couldn’t be happier to align our values of perseverance, integrity and community-building with Run Ottawa and its prestigious series of races and events.” 

In addition to its role as the Ottawa 10K presenting sponsor, Otto’s will also be the automotive partner for Tamarack Ottawa Race Weekend, providing pace cars for elite runners in the Tartan Ottawa International Marathon and Ottawa 10K. 

“We couldn’t be happier to partner with one of Ottawa’s most respected businesses for these events,” said Ian Fraser, Executive Director of Run Ottawa. “Not only do we share the same core values of empowerment and perseverance, we also share a love for this community, and are looking forward to working together to see it thrive.”

Tamarack Ottawa Race Weekend 2022 is set to take place May 28-29, 2022 with 15,000 people currently registered to run, walk or roll in one of 6 events throughout the weekend. 


About Otto’s Ottawa

Founded by Otto Koller in 1964, Otto’s Ottawa is one of the National Capital Region’s leading automotive groups, comprised of Otto’s BMW, Otto’s Subaru and Otto’s Collision Centre. Today, Otto’s vision has carried on through the dedication of his wife, Huguette, and his daughter, Sonia, two of the country’s leading automotive professionals. Together, they have established the Otto’s family as true automotive pioneers and community builders. Otto’s Subaru is Canada’s leading volume dealer in Subaru sales, service and parts. Otto’s BMW is Canada’s first BMW dealer and home to the country’s Official BMW Diplomatic Sales Centre. Committed to making our community a better place, Otto’s Ottawa includes a charitable division, Otto’s Planet, which has donated over $1.2M to worthwhile causes across our region and around the world. Visit us at and


​​About Run Ottawa

Run Ottawa is the National Capital Region’s premiere running organization and the organizers of Canada’s most popular multi-day running event, Tamarack Ottawa Race Weekend. A not-for-profit, Run Ottawa manages a membership program and organizes more than 20 running events throughout the year, including Run to EMpower, Richmond Road Races, Canada Day Road Races, the popular Great Big Cookie Run, and Saturday 5Ks at the Experimental Farm. Run Ottawa also manages the Kids Run Ottawa school program, which introduces running to kids aged 6 to 12. Run Ottawa was named Not-for-Profit Event of the Year at the 2021 Best of Business Awards. Visit us at


About Tamarack Ottawa Race Weekend

Tamarack Ottawa Race Weekend is Canada’s largest running and walking festival with six races, including the Ottawa Marathon, Half Marathon, 10K, 5K, 2K and Kids Marathon, as well as the Lumberjack, Voyageur or Bytown distance challenges. In 2021, runners and walkers in the virtual event raised a record-breaking $1,064,163.58 for local and national charities through the Charity Challenge. The 2022 Tamarack Ottawa Race Weekend will take place May 28-29.  

 Tamarack Ottawa Race Weekend was named Event of the Year at the 2019 Canadian Tourism Awards, and in 2020, its title sponsor Tamarack Homes won the Sport Tourism Canada’s Canadian Sport Event Sponsorship Initiative of the Year Award. The event is one of only two running events in Canada to host a World Athletics Gold label marathon, and is host to Athletic Canada’s Canadian 10K Championships. For more information or to register: