Kal Tire signs on as Official Cheer Station sponsor at Tamarack Ottawa Race Weekend
Over twenty branded cheer stations can be found along marathon course
April 30, 2025 (Ottawa, ON) – Run Ottawa is pleased to announce an exciting new partnership with Canada’s tire experts, Kal Tire. The Canadian brand will be the Official Cheer Station Sponsor of Tamarack Ottawa Race Weekend 2025, supporting participants and spectators alike during Sunday’s marathon and half marathon events.
“We are thrilled to partner with Run Ottawa as the Official Cheer Station Sponsor for the Tamarack Ottawa Race Weekend 2025. At Kal Tire, we believe in supporting our communities and fostering a spirit of encouragement and enthusiasm. We look forward to cheering on all the participants and contributing to the vibrant atmosphere that makes this event so special.” – Jamie Shillingford, Marketing Manager, Kal Tire.
Spectators can join performers and DJs at over 20 Kal Tire branded Cheer Stations along Sunday’s marathon and half marathon course, where they’ll also find Kal Tire noisemakers to help encourage participants Physical Kal Tire Cheer Station maps which double as motivational signage can be picked up at the Running and Fitness Expo, May 22-24, at Carleton University Fieldhouse.
“We’re excited to have Kal Tire on board to help make the nation’s capital a vibrant destination for shared road racing moments and hometown pride,” says Mike Vieira, Run Ottawa’s Executive Director. “Cheer stations are an integral part of the Tamarack Ottawa Race Weekend experience—they help to keep spirits boosted by offering a place for spectators to gather, grab a cowbell, and make some noise to keep vibes high and to motivate participants throughout their race.”
Kal Tire is not new to road racing, having supported large scale events in its home province of British Columbia in past years, however Tamarack Ottawa Race Weekend will be their first Eastern Canada event partnership. In 2023, Kal Tire acquired Frisby Tire and now operates 7 stores on Industrial Avenue, Sheffield Road, Somerset Street West, Queensdale Avenue, Clyde Avenue and Edgewater St, Hazeldean Road in the Ottawa area.
Tamarack Ottawa Race Weekend 2025 is set to take place May 24-25, 2025 with over 31,000 people currently registered to run, walk or roll in one of 6 events throughout the weekend. Visit www.runottawa.ca for more information.
Run Ottawa contact
Lisa Georges
media@runottawa.ca
Kal Tire
Kal Tire is one of Canada’s largest independent tire service dealers and one of North America’s largest commercial tire dealers with over 270 Kal Tire stores across Canada, an extensive supply chain network made up of distribution centres and its own transport division. Kal Tire is also the largest retreader in Canada of medium truck tires with 16 manufacturing facilities.
Kal Tire’s Mining Tire Group is an international leader in mining tire service and supply, servicing more than 150 mine sites across five continents.
About Tamarack Ottawa Race Weekend
Tamarack Ottawa Race Weekend is Canada’s largest running and walking festival with six races, including the Tartan Ottawa International Marathon, Ottawa Half Marathon presented by Desjardins, Ottawa 10K presented by Otto’s Ottawa, Ottawa 5K & Ottawa 2K, and Ottawa Kids Marathon, as well as three multi-event challenges. In 2024, runners and walkers in the event raised a record-breaking $1,132,150.21 for local and national charities through the Desjardins Charity Challenge.
Tamarack Ottawa Race Weekend is one of two running events in Canada to host a World Athletics label marathon, and is host to Athletics Canada’s Canadian 10K Championships. The weekend was named Event of the Year at the 2019 Canadian Tourism Awards, and in 2020, its title sponsor Tamarack Homes won Sport Tourism Canada’s Canadian Sport Event Sponsorship Initiative of the Year Award.