Tamarack Ottawa Race Weekend
ECONOMIC IMPACT ASSESSMENT SUMMARY
The Canadian Sport Tourism Alliance conducted an economic impact assessment of the 2012 Tamarack Homes Ottawa Race Weekend. The study featured an on-site survey with 748 respondents representing 987 people, including 647 race participants.
The study found that 44% of all runners came from outside of the National Capital Region, with 0.83 spectators travelling with the typical out of town participant. 70% of visitors who raced on Saturday spent 1 or more nights in Ottawa, rising to 93% of Sunday participants.
The average Race Weekend visitor to Ottawa spent $246 per person, ranging from $48 per person for same-day visitors to $426 for visitors from outside of Quebec and Ontario. In total, visitor spending in Ottawa for the Race Weekend reached $10.1 million. Combining the visitor spending with the spending made by event sponsors and the race organizers yielded an initial investment of $12.8 million, which generated $12.5 million in GDP, of which $7.5 million was in Ottawa. The Ottawa Race Weekend supported $8.0 million in wages and salaries and 191 jobs throughout the province, of which 144 jobs and $5.3 million in wages and salaries were in Ottawa. A total of $5.8 million in federal, provincial and municipal taxes were supported by the event. The total economic activity associated with the Ottawa Race Weekend was $27.8million.