Lowertown Brewery signs on as Ottawa 10K sponsor

Ottawa, ON (April 16, 2014) –The organizers of the Tamarack Ottawa Race Weekend have signed a new deal with Lowertown Brewery that will see the IAAF silver-label Ottawa 10K renamed the Lowertown Brewery Ottawa 10K and the brewery become its official beer supplier.

“Runners love their beer,” said John Halvorsen, President of Run Ottawa and the Tamarack Ottawa Race Weekend’s Race Director. “And we love promoting local businesses through our successful event. This sponsorship agreement is a great way to help Lowertown Brewery establish its Ottawa presence.”

Along with this sponsorship, and a recent $33,300 grant obtained through Celebrate Ontario, the Tamarack Ottawa Race Weekend will be expanding the activities available to runners and tourists during the weekend. For example, a new concert series, with Lowertown Brewery beer onsite, will be added to the weekend’s festivities.

Opening in May 2014, The Lowertown Brewery is the newest addition to the Ottawa’s culinary and craft beer landscape.

“Our mandate at Lowertown is to create a warm, hospitable atmosphere where our patrons can enjoy authentic comfort food and delicious craft beer,” said Steve Monuk, Partner, Lowertown Brewery. “Lowertown Brewery is a locally owned and operated establishment that celebrates the rich history of the Byward Market and the unique heritage of the community in which it resides.”

“In honour of our partnership with the Tamarack Ottawa Race Weekend, The Lowertown Brewery is proudly launching two inaugural craft beers. Our Lowertown Lager and our Lowertown Dark will be available at the City Hall event site for the duration of the race weekend, and on tap in the Byward Market at our 73 York Street location.”

The 2014 Tamarack Ottawa Race Weekend will take place May 24-25, 2014. All distances but one are sold out. Kids in grades 3 to 8 can still register for the Scotiabank Ottawa Kids Marathon in support of CHEO at www.runottawa.ca.

About the Tamarack Ottawa Race Weekend

The 2014 Tamarack Ottawa Race Weekend will welcome 48,000 participants in six races, including the Scotiabank Ottawa Marathon, the Scotiabank Half-Marathon, the Lowertown Brewery Ottawa 10K, the HTG Sports 5K, the 2K and Scotiabank Kids Marathon. The Scotiabank Ottawa Marathon and Ottawa 10K are both designated Silver Label IAAF events by the International Amateur Athletic Federation (IAAF). Run Ottawa, the organization behind the Tamarack Ottawa Race Weekend, is dedicated to promoting the sport of running and enhancing the health and well-being of our community by organizing distinctive world-class and local races, and managing an active, membership-based running club. Visit us at www.runottawa.ca.

For information or to coordinate an interview:

Annie Boucher
Media relations
Tamarack Ottawa Race Weekend
@runfuse  |   @ottawamarathon

Steve Monuk
Lowertown Brewery
@LowertownOttawa | www.facebook.com/lowertown.brewery.1