A fresh partnership for the Tamarack Ottawa Race Weekend

Farm Boy signs on as the event’s official fresh food supplier

December 16, 2013 – OTTAWA – The Tamarack Ottawa Race Weekend is proud to announce it is partnering with Farm Boy to feed its 48,000 expected finishers at this year’s event. The partnership will see Farm Boy – a locally-owned retail grocer specializing in quality fresh foods and exceptional customer service – provide all fresh foods in the recovery area.

“We’re so happy to be partnering with a local company reputed for providing quality fresh foods to help our runners refuel,” said John Halvorsen. “Our participants have high expectations when it comes to refuelling after their races, and we wanted to make sure we provided them with only the best.”

The partnership will see Farm Boy provide finishers with bagels, granola bars, and fresh fruit in the recovery area for all six Tamarack Ottawa Race Weekend events.

“Quality of life in the community is one of the core values driving our work,” said Jeff York, CEO of Farm Boy. “Partnering with an event dedicated to the promotion of health and fitness like the Tamarack Ottawa Race Weekend is a perfect fit for us.”

The 2014 Tamarack Ottawa Race Weekend will take place May 24-25, 2014.

About the Tamarack Ottawa Race Weekend
The 2013 Tamarack Ottawa Race Weekend welcomed close to 44,000 participants in six races, including the Marathon, the Half-Marathon, the 10K, HTG Sports 5K, 2K and Kids Marathon. The Ottawa Marathon and Ottawa 10K are both designated Silver Label IAAF events by the International Amateur Athletic Federation (IAAF). Run Ottawa, the organization behind the Tamarack Ottawa Race Weekend, is dedicated to promoting the sport of running and enhancing the health and well-being of our community by organizing distinctive world-class and local races, and managing an active, membership-based running club. Information: www.runottawa.ca.

About Farm Boy
Selected as one of Canada’s 50 Best Managed Companies, Farm Boy provides a unique and friendly fresh shopping experience in comparison to big box retailers or traditional grocers. Recognized for their fresh produce, premium meats, extensive line of private-label items, and their popular fresh prepared Farm Boy™ Kitchen take home meals, the company’s success has enabled it to grow to 14 stores in the Greater Ottawa, Cornwall and Kingston regions, with further expansion plans underway.

Annie Boucher
Media relations
Tamarack Ottawa Race Weekend

@runfuse  |   @ottawamarathon

Carolyn Trudel
Marketing Director
Farm Boy
t: 613-747-2363