Athletic Brewing Company signs on as the Official Non-Alcoholic Beer of Run Ottawa and Tamarack Ottawa Race Weekend
The partnership provides participants new refreshing celebration option
December 7, 2022 (Ottawa) Run Ottawa is pleased to announce its newest 2023 partnership with Athletic Brewing Company — the Official Non-Alcoholic Beer of Run Ottawa and Tamarack Ottawa Race Weekend. Athletic Brewing Company is America’s leading producer of non-alcoholic craft beer. With custom breweries on the east and west coasts, Athletic is dedicated to making great-tasting craft brews that are Fit For All Times.
“Athletic Brewing Company is excited to expand its involvement within Canada’s marquee running events with our Tamarack Ottawa Race Weekend partnership”, says Athletic Brewing Company Co-Founder and CEO, Bill Shufelt. “We can’t wait to get to Canada’s capital in May to serve up our award-winning brews.”
Athletic Brewing’s Run Wild IPA and Upside Dawn Golden will be available to participants and spectators at Tamarack Ottawa Race Weekend’s post-race party, and participants of the Tartan International Ottawa Marathon, Ottawa Half Marathon presented by Desjardins, and the Ottawa 10K presented by Otto’s Ottawa, can choose this free option at the end of their races, along with the events’ standard offerings.
“Tamarack Ottawa Race Weekend is thrilled to welcome Athletic Brewing Company to our family,” says Ian Fraser, Executive Director of Run Ottawa. “Our participants are going to love ABC’s non-alcoholic craft brews. Cheers to a great partnership!”
Tamarack Ottawa Race Weekend 2023 is set to take place May 27-28, 2023 with 30,000 people anticipated to run, walk or roll in one (or more) of 6 events throughout the weekend.
Athletic Brewing Company’s non-alcoholic beers are available for purchase throughout Canada at current retail partners such as Whole Foods Market, London Drugs, as well as various independents. Athletic brews can also be purchased online at athleticbrewing.ca.
About Athletic Brewing Co.
Athletic Brewing, founded in 2017 by Bill Shufelt and John Walker, is America’s leading producer of non-alcoholic craft beer. In 2022, Athletic was ranked as the 26th fastest-growing private company in America by Inc. Magazine, named one of TIME’s “100 Most Influential Companies,” and featured on Fortune’s “Change the World” list. Athletic was also selected as one of Ad Age’s Top 20 Hottest Brands of 2022 and appeared on Fast Company’s “Brands That Matter” list in 2021. The company has won dozens of prestigious brewing awards, and was named the North American Brewer of the Year at the 2022 International Beer Challenge. Athletic has custom breweries on the east and west coasts, and donates 2% of all sales to protecting and restoring outdoor spaces across the globe via its Two For The Trails program. Plus, as a part of its IMPACT Program, 1% of revenue goes to non-profit organizations that support positive impact and opportunity from the ground up. As of 2022, Athletic Brewing is proudly a Certified B Corporation™. Its full-flavored non-alcoholic beers are available for purchase on www.athleticbrewing.ca.
About Tamarack Ottawa Race Weekend
Tamarack Ottawa Race Weekend is Canada’s largest running and walking festival with six races, including the Ottawa Marathon, Half Marathon, 10K, 5K, 2K, and Kids Marathon, as well as three multi-event challenges. In 2022, runners and walkers in the event raised a record-breaking $1,067,612.00 for local and national charities through the Desjardins Charity Challenge. The 2023 Tamarack Ottawa Race Weekend will take place May 27-28.
Tamarack Ottawa Race Weekend is one of only two running events in Canada to host a World Athletics Gold label marathon, and is host to Athletics Canada’s Canadian 10K Championships. The weekend was named Event of the Year at the 2019 Canadian Tourism Awards, and in 2020, its title sponsor Tamarack Homes won Sport Tourism Canada’s Canadian Sport Event Sponsorship Initiative of the Year Award.
For more information or to register: www.runottawa.ca.