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USC Canada's Run for Biodiversity (R4B) USC Canada helps farmers grow healthy food for their families, in ways that are kind to the environment and that nurture biodiversity. We were founded in 1945 by Dr Lotta Hitschmanova, one of Canada's most beloved humanitarian leaders. Why Run for Biodiversity? Each year, USC joins millions of people around the world in celebrating International Biodiversity Day (May 22). Biodiversity is all about food and farmers. It's the earth's life-support system, and nature's brilliant insurance